Posts Tagged ‘Sony’

Emotions brewed in the football field when Alex Team faced Football United as Alex Team became more and more desperate to survive in the tournament, leaving Football United running up the tournament to win. Despite handicap challenges on the main player Khensani for Alex Team; who did not play on the third day of the tournament.

‘The mediators kept on stopping the match,’ Sillo; Alex team coach said, ‘yet that was not at our advantage, as my team faces a lot of injuries, my main player and the goal keeper’.

The Alex team recovers with 3 points so far in group A and that is bad for their survival in the tournament. Football United keeps 1 in group A. Apart from their disadvantages; both teams strike hard in the field and                                                                                             maintain fair play and commitment.
Yom, defender for Football United shares her background with us. She is as an Australian citizen from Sudan. Yom was born in Kenya after her parents left Sudan as refugees and later found refuge in Australia. She loves her experiences in the tournament and is enjoying her self in Alexandra. Her story is inspiring and interesting, as are the many others of the delegates.

Football United was granted a three year grant to conduct a research project on the impact of football and sport on social inclusion, so far the experience is a platform to influence social inclusion and community participation of refugee populations in urban areas such as Alex.
Alex Team faces, Grassroot Soccer team on the fourth day. With a team of young men and women from South Africa, Zambia and Zimbabwe, it currently holds 2 points in group A. The organization does good work using the power of football in the fight against the Aids pandemic.
In conclusion. The game resembled the need for South African government to consider investing in soccer in all communities to start shaping up better sports women and men. Then they shall meet the youths demands head on; to eliminate crime and promote education in disadvantaged communities.


Warren Radebe (Video Journalist)

6 Video Journalists from Alexandra Township were at the Soccer World Cup 2010 watching the match between South Korea and Argentina; the team favored by many people to win the cup. Over 87 000 people attended the soccer match at the most beautiful stadium in Soweto; it was an experience in the heart of real South Africa.

Tshepiso Mthembu, Hlohonolo Mujakisane, Susan Khosa, Warren Radebe, Shirley Langley, and Herbert Mashishi were excited queuing along the gates. You should have seen their faces, they were flushed and excited. For some it was just a first time experience in the stadium. My day at the stadium never wasted away any exciting moment. It was a dream come true. I had a close up of stadium life with world known soccer stars. Herbert dream of a lifetime; being at the world cup

The Vuvuzelas were blowing everywhere sounding like happy bees. The stadium was field with True Rainbow Nation as South Africans. Two months ago South Africa had a little bit of racial tension, but when I saw every race sitting side by side, chanting together and enjoying the game, I thought that the World Cup Event strengthened South Africa`s democracy.

South Korea lost 1- 4 to Argentina in few minutes of the match, it was a heavy loss for the Korean fans and a bargain for the Argentinians to qualify in the group B. The Argentinians celebrated with their blue and white colors and so was Hlohonolo with his still cam to capture the moments. For the rest of the Hillside Digital Siyakhona team it was an opportunity of a life time. Thanks to Sony and Foot Ball for Hope.

By Danny Lurie

While the world watches South Africa during the world cup, Hillside Digital citizen journalists in Alexandra and Khayelitsha townships are being trained on Sony HD cameras and equipment to tell their stories to the world.
I was so proud of team Siyakhona Khayelitsha ‘s story on Vuyo; a coach for Grassroots Soccer that I decided to post the video on CNN’s iReport. I’m so glad I did. The producers from CNN contacted me via email within half an hour and a few hours later they were interviewing me on skype webcam.

Siyakhona is a project that trains young people from disadvantaged communities to be photographers and video journalists. It is part of Sony’s collaboration with FIFA on corporate social responsibility and is implemented through Football for Hope, the movement led by FIFA and streetfootballworld. Hillside Digital is the Africa training partner. The name Siyakhona, which means “we can do it” in Xhosa and Zulu, was chosen as it embodies the project’s spirit of empowerment and inspiration, and that precisely encapsulates the aim of Hillside Digital.

The visual medium is a powerful tool that can be used to deter violence and atrocities, alert the international community to rising developments, to communicate over language barriers and illiteracy, identify hurdles, educate, inform and create social change through public awareness and action.

Hillside Digital’s citizen journalists (CJs) produce high quality video content centered on advocacy and a call to action on issues affecting their communities. I hope you get to watch CNN’s story on the project. Check out for more airings.