Posts Tagged ‘Grassroot Soccer’

I am from Khayelitsha township in Cape Town. Before Siyakhona, I was involved in performing arts like music, poetry and acting. I have attended workshops on women leadership programmes in townships in South Africa and Kenya.
Siyakhona has made an important impact on my life. On a stage I connected with my audience but with video I can reach further. I have also had the ability to tell the untold stories of Khayelitsha and reached both the people who are effected by the poverty as well as the individuals who think that Khayelitsha is dangerous community. Finally, the skills I have learnt here has changed the way I see the world, and the power of telling stories with a camera.
With my skills, I want to fight for women rights, bring cinema to the community and become a loud voice for my community and my people.


Football has become a vital instrument for hundreds of social development programs run by non-government and community based organisations all around the world.

These programs are providing children and young people with valuable tools that make a difference to their lives by addressing the most pressing issues in each community, they are contributing to positive social change on a global scale.

Boys and girls from around the globe between the ages of 15 and 18 yrs, who in their respective countries are members of organisations that tackle social issues using football, form the 32 delegations that are participating in the Football For Hope festival between 4 July to 10 July in the township of Alexandra in Johannesburg.

Millions around the world play football and it is a tool that brings peace and harmony. It is a privilege that Alexandra is hosting the “baby” world cup of FIFA. As a disadvantaged community we are very happy about the FFH Festival, because it will bring the community together and it’s a legacy that will be left by FIFA.

I am convinced that the time is right to build on understanding, to encourage governments, development agencies, and communities to think how sport can bring people together to be one Nation. Alexandra has a rich history in sports especially in football, so I say let us embrace the game let the love spread for the 32 teams that will be playing on Sunday.

By Danny Lurie

While the world watches South Africa during the world cup, Hillside Digital citizen journalists in Alexandra and Khayelitsha townships are being trained on Sony HD cameras and equipment to tell their stories to the world.
I was so proud of team Siyakhona Khayelitsha ‘s story on Vuyo; a coach for Grassroots Soccer that I decided to post the video on CNN’s iReport. I’m so glad I did. The producers from CNN contacted me via email within half an hour and a few hours later they were interviewing me on skype webcam.

Siyakhona is a project that trains young people from disadvantaged communities to be photographers and video journalists. It is part of Sony’s collaboration with FIFA on corporate social responsibility and is implemented through Football for Hope, the movement led by FIFA and streetfootballworld. Hillside Digital is the Africa training partner. The name Siyakhona, which means “we can do it” in Xhosa and Zulu, was chosen as it embodies the project’s spirit of empowerment and inspiration, and that precisely encapsulates the aim of Hillside Digital.

The visual medium is a powerful tool that can be used to deter violence and atrocities, alert the international community to rising developments, to communicate over language barriers and illiteracy, identify hurdles, educate, inform and create social change through public awareness and action.

Hillside Digital’s citizen journalists (CJs) produce high quality video content centered on advocacy and a call to action on issues affecting their communities. I hope you get to watch CNN’s story on the project. Check out for more airings.