Posts Tagged ‘Football for hope’

The Hillside Digital Trust is proud to announce that it has been awarded a grant of £10,074.92 from the Indigo Trust in support of the Hillside Digital Trust’s implementation of Sony and FIFA’s Siyakhona Media Studio at the Kick4Life Football for Hope centre in Maseru, Lesotho. The much needed funding will enable the participants to benefit from a further three months of intensive training by providing salary costs, travel, Internet and administration.Image

 Siyakhona (We can do it) is a project that identifies youth, both men and women, from varied and under-privileged backgrounds and provides them with the skills and confidence to be the voice of their community. The hands on and practical training in human rights, journalistic skills and ethics, digital film production, community engagement and creative thinking will empower 8 young leaders to inspire active community participation in bringing about social change through their call to action films. The group are training hard to become citizen video journalists and human rights activists, investigating the views and experiences of those whose voice is less often heard in Lesotho, including young people’s views on HIV and AIDS.

“We are delighted with the support and faith the trustees of The Indigo Trust has placed in us and Siyakhona. The grant will go a long way toward ensuring the success and sustainability of the Siyakhona Media Studio in Lesotho,” said Danny Lurie, founder and Director of The Hillside Digital Trust.

The trainees recently completed their first cycle of training that culminated with the launch of the Siyakhona Media Studio to the public at the Football for Hope Centre in Maseru. Students screened their first films to an impressed and delighted audience.

In the next few weeks the video journalists will use their training to engage their community to discover their burning social issues. With the community’s support Siyakhona will seek to understand the problem, its root causes and together they will find creative solutions to implement. Siyakhona will produce a magazine show highlighting the issue and their call to action, and screen it all over the community to rally support and mobilization.

Rather than me telling you how the project is continuing with the support of the Indigo Trust and the project’s headline sponsors, I recommend you read about it from the video journalists themselves at


“Morning everyone. My name is Danny and this is Herbert. Welcome to the Siyakhona training program. I am from the Hillside Digital Trust, a not for profit organization that trains young people like yourselves in human rights based participatory video journalism and community activism. Herbert is one of the first guys we trained in Alexandra Township in the first Siyakhona project. For the next 3 months we’re going to train you to become experts in and protectors of human rights, learn to think critically, research and engage experts, your neighbors and other stakeholders. We’re going to teach you how to film, edit and screen your call to action films to your community and to the world. And we’re going to have fun doing it. You will use these skills to fight HIV and AIDS and bring about dramatic social change in Lesotho.”

First day of training at the Kick4Life Football for Hope Center in Maseru, Lesotho

First day of training at the Kick4Life Football for Hope Center in Maseru, Lesotho

Following the success of implementing Siyakhona in Khayelitsha in the Western Cape and Alexandra Township on the outskirts of Johannesburg, Sony and FIFA have sponsored the Siyakhona Media Studio, with additional support from Streetfootballworld, for the Kick4Life Football for Hope Center in Maseru, situated behind the Palace of Justice on the old police training grounds.

Herbert and I kicked off the training by getting our new students to handle the camera for the first time. ‘Today was the most amazing day in my life. Unlike in most film schools and universities, the first thing we did was going straight into practically handling the camera and the mic. Everybody had a turn to introduce themselves with a mic while somebody was behind the camera filming them. Likewise, everybody had a turn behind the camera and film the introduction,’ writes Lepheana in his journal.

After an introduction to human rights and how it began the Siyakhona crew were sent out into the community to see how much people knew about their human rights. “I learned a lot about human rights only to find out there are 30 human rights, we did a little research, asked people what they knew about human rights. I believe as Siyakhona we’ll teach the community about what we have learned and we’re going to work hand in hand to bring changes,” writes Ben Mohajane. If you’d like to know more about your human rights, visit Youth for Human Rights

Watch our video on their first week of training and follow their progress on their very own blog site, Siyakhona Lesotho The site will be regularly updated with the Siyakhona crew’s journals and blogs and pretty soon they will begin uploading their call to action videos. We hope you’ll join us on their journey.

I am from Khayelitsha township in Cape Town. Before Siyakhona, I was involved in performing arts like music, poetry and acting. I have attended workshops on women leadership programmes in townships in South Africa and Kenya.
Siyakhona has made an important impact on my life. On a stage I connected with my audience but with video I can reach further. I have also had the ability to tell the untold stories of Khayelitsha and reached both the people who are effected by the poverty as well as the individuals who think that Khayelitsha is dangerous community. Finally, the skills I have learnt here has changed the way I see the world, and the power of telling stories with a camera.
With my skills, I want to fight for women rights, bring cinema to the community and become a loud voice for my community and my people.

Not long ago, South Africa celebrated their announcement to host the FIFA World Cup 2010. When the moment arrived every one from the township streets and urban brews prepared for the real moment when the world cup began in June. I was in my green t- Shirt for my country and ready for the world cup in Africa. Above all, I was preparing my equipment to capture the moment and report it to my community and the world. As a citizen journalist the journey for exciting stories ahead had begun and the chance to dramatically improve living conditions in my country.

Every step of the way as a journalist it demanded more experience from my training to become the best camera man for the event, and direct the production with my colleagues as a crew. I enjoyed working amongst world class media agents such as CNN, BBC, SuperSport and others. I was looking up to them as they were shooting from exclusive angles around the field and I was getting better at it with every moment of the day.

It was indeed an opportunity of a life time, when Danny recommended me and Tshepiso to meet the Chairman, Chief executive officer and President of Sony Corporation; Sir Howard Stringer, Joburg City Mayor Mr Masondo, Lucas Radebe; Ambasssador for Football for Hope and as a soccer legend, and others who were VIP`s. I was thinking it was an honor to meet him and relaying my passion for citizen journalism and Hillside Digital and how I want to make it a community voice.

I was delighted to show Mayor Masondo our films on the VIP flat screen television which had already been playing in the VIP room for several days. I know our work has been recognized and some where, some how, there is a hidden goodwill to save our work.

Probably you would want to know how you can be part of this programme, well, as we seek to influence social change through citizen journalism in impoverished communities like Alexandra, You can believe in our vision and be our ambassador, We request funding for the programme to continue influencing social change, and your support will change someone’s life through our mission. Please click on the Support Siyakhona tab to learn more.

I would like to honor the world and who celebrated with us the success of the world cup, not forgetting, FIFA organization, Sony, FIFA Organizing Committee South Africa, Football for Hope, Street Foot Ball World, Siyakhona and my community, Gracius, Obrigado to the world.

Emotions brewed in the football field when Alex Team faced Football United as Alex Team became more and more desperate to survive in the tournament, leaving Football United running up the tournament to win. Despite handicap challenges on the main player Khensani for Alex Team; who did not play on the third day of the tournament.

‘The mediators kept on stopping the match,’ Sillo; Alex team coach said, ‘yet that was not at our advantage, as my team faces a lot of injuries, my main player and the goal keeper’.

The Alex team recovers with 3 points so far in group A and that is bad for their survival in the tournament. Football United keeps 1 in group A. Apart from their disadvantages; both teams strike hard in the field and                                                                                             maintain fair play and commitment.
Yom, defender for Football United shares her background with us. She is as an Australian citizen from Sudan. Yom was born in Kenya after her parents left Sudan as refugees and later found refuge in Australia. She loves her experiences in the tournament and is enjoying her self in Alexandra. Her story is inspiring and interesting, as are the many others of the delegates.

Football United was granted a three year grant to conduct a research project on the impact of football and sport on social inclusion, so far the experience is a platform to influence social inclusion and community participation of refugee populations in urban areas such as Alex.
Alex Team faces, Grassroot Soccer team on the fourth day. With a team of young men and women from South Africa, Zambia and Zimbabwe, it currently holds 2 points in group A. The organization does good work using the power of football in the fight against the Aids pandemic.
In conclusion. The game resembled the need for South African government to consider investing in soccer in all communities to start shaping up better sports women and men. Then they shall meet the youths demands head on; to eliminate crime and promote education in disadvantaged communities.

Let me bring you up close with the Kenyan champions as they prepare for the tournament in day two of the festival. These are young women and men from Kilifi, a rural community near the Kenyan coast. Kenya takes part in the Football for Hope Festival

Today we experienced the Football for Hope tournament through their eyes, along with the fans. They are a unique team with Gladys, a female coach, who was up close with Tshepiso as we followed them along the football grounds. Gladys, shares her utmost confidence about women playing soccer. Gladys stands against her country’s belief that soccer is only for boys. She and Tshepiso agreed that women can do what men can do, especially in soccer.

The Kenyan team bears witness to African poverty, Philip the team’s defender exclaimed this, ‘our challenge’ he said,  ‘is the lack of infrastructure and equipment for practice.’ His sentiment is opposite of what I saw from his confident character overcoming his obstacles.

These are committed young people in social transformation programmes for their community; soccer is one of their social influence tools. It was an unbelievable union when the team met their fans. A ‘big brother and sister’ role came out wonderfully to the young fans. They were exchanging stories, experiences and excitement.

As young people across the continent, we learn that we can overcome our obstacles and be inspired to reach our dreams. The future looks bright, the Kenyan champions never give up and it is certain that their experience here in South Africa, will be their step to transforming their lives and their environment.

The moment we have all been waiting for arrived in the heart of Alexandra; the home of soccer experienced the grand opening of the Football for Hope Festival. It began with a colorful, multi racial amazing parade as the locals supported with their ‘Vuvuzelas and shouts’ towards the stadium.

At the football grounds, well-known celebrities were performing and mesmerizing the crowd; Danny K, Kabelo, Squatter Camp, African theatre and dance and a number of other acts lifted the fans of the great game.

An unbelievable number of fans made a dazzling welcome for FIFA President Sepp Blatter and President of the Republic of South Africa Mr Jacob Zuma. The president opened with an inspirational speech and then declared the games to begin, it was just as fulfilling a experience as  the FIFA World Cup opening ceremonies.

Kenako (It is time), the Siyakhona team were ready to use all their training to cover the festival. Tshepiso and Susan presented with camera men Herbert and Warren and were directed by Shirley and Lehlohonolo. It did not end there, the Sony team was there with outstanding pictures by Siyakhona delegates, and we had interview with the team.

‘We love Football for Hope and thank you FIFA’ those we there words from the local children who enjoyed themselves at the opening and the first match between Alexandra and Uruguay. It was dejavu once again when Uruguay won 2- 0 to the Alex team.

Our cams were deployed, with the help of Streetfootballworld, strategically to cover everything; from the parade of the delegates from San Kopano to Three Square grounds home of the FFH Festival, to a birds eye view from camera tower inside the stadium. It was an amazing day.