Archive for the ‘Sony’ Category

What we do

Posted: October 30, 2011 by Danny Lurie in Alexandra, HillsideDigital, Khayelitsha, PressClipping, Sony, The Process, Video

Hillside Digital citizen journalists (CJs) collect a minimum of 100 votes from their community on a particular issue before producing an advocacy based video on a call to action: Sony Fevacastors made a great video explaining what we’re about.

HD CJs research and interview all concerned before formulating and producing a film that calls for a ‘plan of action’.

Platform

The screenings provide a platform for information sharing, debate and (a specialist on HIV/AIDS, employment, housing, government policy etc) dialogue empowering the community and leadership to unite to find solutions to their most pressing issues- speeding up social change.

HD videos are screened to all parts of the community on portable projectors; covering a number of issues notably, service delivery, human rights, health, education and employment, local news as well as positive stories on local arts and entertainment, success and impact.

A post viewing dialogue will give the audience a chance to have their voice heard.

The videos empower the community to unite and find solutions to their most pressing issues; i.e. speeding up social change.

HD CJs are responsible for implementing an agreed upon action by the community and reporting back to their community.

Action

 

In each area where Hillside Digital operates, it coordinates with the area’s key role players; community leaders, NGOs, development forums and local authorities (when ethical) inspired by the community to ‘do it for themselves’ through the video advocacy screenings. Siyakhona inspires city to put rats in its crosshairs [tweetmeme source=”hillsidedigital” only_single=false]

Advertisements

Siyakhona Alexandra and Siyakhona Khayelitsha are saddened to hear that Matthew Lang is leaving his post as CEO of Sony South Africa. We wish you all the best for your future Matthew and hope that we will remain in your thoughts as you surely will remain in ours. We want to take this opportunity to thank you for all your support and encouragement during our training and filming the football for hope tournament.

Thank you for playing a part in changing our lives, giving us skills and amazing Sony equipment. With Siyakhona and your help we have inspired our communities to join us in improving all our lives and our surroundings.

 

 

Hillside Digital citizen journalists (CJs) collect a minimum of 100 votes from their community on a particular issue before producing an advocacy based video on a call to action: Sony Fevacastors made a great video explaining what we’re about.

HD CJs research and interview all concerned before formulating and producing a film that calls for a ‘plan of action’.

Platform

The screenings provide a platform for information sharing, debate and (a specialist on HIV/AIDS, employment, housing, government policy etc) dialogue empowering the community and leadership to unite to find solutions to their most pressing issues- speeding up social change.

HD videos are screened to all parts of the community on portable projectors; covering a number of issues notably, service delivery, human rights, health, education and employment, local news as well as positive stories on local arts and entertainment, success and impact.

A post viewing dialogue will give the audience a chance to have their voice heard.

The videos empower the community to unite and find solutions to their most pressing issues; i.e. speeding up social change.

HD CJs are responsible for implementing an agreed upon action by the community and reporting back to their community.

Action

In each area where Hillside Digital operates, it coordinates with the area’s key role players; community leaders, NGOs, development forums and local authorities (when ethical) inspired by the community to ‘do it for themselves’ through the video advocacy screenings. Siyakhona inspires city to put rats in its crosshairs [tweetmeme source=”hillsidedigital” only_single=false]

Not long ago, South Africa celebrated their announcement to host the FIFA World Cup 2010. When the moment arrived every one from the township streets and urban brews prepared for the real moment when the world cup began in June. I was in my green t- Shirt for my country and ready for the world cup in Africa. Above all, I was preparing my equipment to capture the moment and report it to my community and the world. As a citizen journalist the journey for exciting stories ahead had begun and the chance to dramatically improve living conditions in my country.

Every step of the way as a journalist it demanded more experience from my training to become the best camera man for the event, and direct the production with my colleagues as a crew. I enjoyed working amongst world class media agents such as CNN, BBC, SuperSport and others. I was looking up to them as they were shooting from exclusive angles around the field and I was getting better at it with every moment of the day.

It was indeed an opportunity of a life time, when Danny recommended me and Tshepiso to meet the Chairman, Chief executive officer and President of Sony Corporation; Sir Howard Stringer, Joburg City Mayor Mr Masondo, Lucas Radebe; Ambasssador for Football for Hope and as a soccer legend, and others who were VIP`s. I was thinking it was an honor to meet him and relaying my passion for citizen journalism and Hillside Digital and how I want to make it a community voice.

I was delighted to show Mayor Masondo our films on the VIP flat screen television which had already been playing in the VIP room for several days. I know our work has been recognized and some where, some how, there is a hidden goodwill to save our work.

Probably you would want to know how you can be part of this programme, well, as we seek to influence social change through citizen journalism in impoverished communities like Alexandra, You can believe in our vision and be our ambassador, We request funding for the programme to continue influencing social change, and your support will change someone’s life through our mission. Please click on the Support Siyakhona tab to learn more.

I would like to honor the world and who celebrated with us the success of the world cup, not forgetting, FIFA organization, Sony, FIFA Organizing Committee South Africa, Football for Hope, Street Foot Ball World, Siyakhona and my community, Gracius, Obrigado to the world.

By Danny Lurie

While the world watches South Africa during the world cup, Hillside Digital citizen journalists in Alexandra and Khayelitsha townships are being trained on Sony HD cameras and equipment to tell their stories to the world.
I was so proud of team Siyakhona Khayelitsha ‘s story on Vuyo; a coach for Grassroots Soccer that I decided to post the video on CNN’s iReport. I’m so glad I did. The producers from CNN contacted me via email within half an hour and a few hours later they were interviewing me on skype webcam.

Siyakhona is a project that trains young people from disadvantaged communities to be photographers and video journalists. It is part of Sony’s collaboration with FIFA on corporate social responsibility and is implemented through Football for Hope, the movement led by FIFA and streetfootballworld. Hillside Digital is the Africa training partner. The name Siyakhona, which means “we can do it” in Xhosa and Zulu, was chosen as it embodies the project’s spirit of empowerment and inspiration, and that precisely encapsulates the aim of Hillside Digital.

The visual medium is a powerful tool that can be used to deter violence and atrocities, alert the international community to rising developments, to communicate over language barriers and illiteracy, identify hurdles, educate, inform and create social change through public awareness and action.

Hillside Digital’s citizen journalists (CJs) produce high quality video content centered on advocacy and a call to action on issues affecting their communities. I hope you get to watch CNN’s story on the project. Check out http://www.cnn.com/ireportforcnn for more airings.