Posts Tagged ‘Sony’

Siyakhona Alexandra and Siyakhona Khayelitsha are saddened to hear that Matthew Lang is leaving his post as CEO of Sony South Africa. We wish you all the best for your future Matthew and hope that we will remain in your thoughts as you surely will remain in ours. We want to take this opportunity to [...]

The six trainee video journalists, all from disadvantaged communities, were trained under the Siyakhona project to become citizen journalists, fighting for the rights of their communities. Siyakhona is part of Sony’s corporate social responsibility collaboration with FIFA. It is implemented through Football for Hope, the FIFA and streetfootballworld movement.

‘as I knew more about it I started to connect with it because it gives you self respect, respect for other people’s cultures and its telling something that is true, something that you have experienced’

I am from Khayelitsha township in Cape Town. Before Siyakhona, I was involved in performing arts like music, poetry and acting. I have attended workshops on women leadership programmes in townships in South Africa and Kenya. Siyakhona has made an important impact on my life. On a stage I connected with my audience but with [...]

to meet the Chairman, Chief executive officer and President of Sony Corporation; Sir Howard Stringer, Joburg City Mayor Mr Masondo, Lucas Radebe; Ambasssador for Football for Hope and as a soccer legend, and others who were VIP`s. I was thinking it was an honor to meet him and relaying my passion for citizen journalism and Hillside Digital

Yom, defender for Football United shares her background with us. She is as an Australian citizen from Sudan. Yom was born in Kenya after her parents left Sudan as refugees and later found refuge in Australia. She loves her experiences in the tournament and is enjoying her self in Alexandra.

Two months ago South Africa had a little bit of racial tension, but when I saw every race sitting side by side, chanting together and enjoying the game, I thought that the World Cup Event strengthened South Africa`s democracy.

The name Siyakhona, which means “we can do it” in Xhosa and Zulu, was chosen as it embodies the project’s spirit of empowerment and inspiration, and that precisely encapsulates the aim of Hillside Digital.